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Late Mr Raj Kumar Jain – Founder

I believe in “Give the best to the world and the best will come back to you”. Success comes to those who work hard and stay with those who are honest, polite and loyal towards everyone. Aim in one’s life should be helping everyone with whatever best they can without expecting anything in return. We have come a long way from where we started and going forward my sons will carry forward the legacy with the same values intact.

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Mr Niraj Jain – Managing Director

We want to keep the handmade sewing and tailoring tradition alive by providing superior products to households, tailors and craftsmen for carrying out precise work. We have developed all the products by adding more benefits to them rather than copying them which helped us in reducing import dependency and focusing more on the export market. Many suppliers and manufacturers feel more comfortable working with distributors but we are pleased to have direct contact with a vast customer network in all major cities who are our
eyes and ears. “We take feedback, complaints, and suggestions from our customers and this helps us improve not only our products but also our service levels.

Our Roadmap

1951 |

● Founded in a small shop in old Delhi by late Mr. Raj Kumar Jain
● Sold only knitting needles

1971 |

● Formation of B. D. Raj & Co.
● The company registered its trademark with name ‘Jyoti’

1980 |

● Mr. Niraj Jain joined the business
● A new office opened at Sadar Bazar, Delhi.

1982 |

● Niraj Agencies was founded by Mr Niraj Jain

1992 |

● B D R Products (India) Pvt. Ltd. was formed and eventually B. D. Raj & Co. and Niraj Agencies were merged into B D R Products (India) Pvt. Ltd. in the coming years

1995 |

• Expanded the product line in the next 25 years
• Added high-quality imported products from Japan, Korea, Taiwan, and China
• Appointed as a distributor for TULIP CO., Japan
• Turned from wholesale to export business

2010 |

• Mr. Tushar Jain & Mr. Chintan Jain joined the business
• They made the Jyoti brand visible and look as good as it sells
• Touched the untapped retail market in India
• Progressed with brand visibility
• Established first manufacturing unit at Sonepat, Haryana

2017 |

• Established a second manufacturing unit at Wazirpur, New Delhi
• Added many products in the range so that all the accessories are available under one roof
• Jyoti is one of the top leading brands in the Indian retail market for tailoring accessories, sewing notions & stationery products

As a brand, Jyoti is known for its quality products. It has solved the hassle of looking through unorganized tailoring, sewing & stationery products. The brand developed a structured market to make the buying process easier, faster, and more efficient for regular customers.

This has helped thousands of people to access Jyoti’s reasonably priced, high-quality products.

Jyoti offers a user-friendly, one-stop shopping solution for multiple product lines as well as standard packaging and branding for its products. Several brands choose Jyoti as a single vendor for their portfolio. The qualities that contribute to Jyoti’s success are quality products, good packaging, a diverse product collection, and reasonable prices.

vision

• To empower and facilitate individuals and collectives through efficient and innovative tools to foster a craft-led global economy
• Reviving and relaunching the dying art of knitting, sewing, and other crafts to make Jyoti a more youth-oriented brand

mission

• Creating a platform for elementary and grassroots creativity
• Connecting industrial tools with local craftsmen for a global standard of excellence
• Developing creative, well-designed, and empathy-driven products
• Integrating innovative design solutions for social improvisation

Objectives

• To introduce new products that revolutionize sewing
• To be known for continuously improving products
• To promote handmade crafts and recognize their value
• To create a proper supply chain to reach every craftsman to fulfill their needs
• To ensure the best customer support for a seamless buying experience from Jyoti

commitments

Jyoti believes in a clear vision for the future. We are determined and focused to deliver the best products to our community. We do not compromise on either quality or standard.

Our success has been attributed to the commitment and dedication of our employees, no matter whether their work is directly or indirectly related to us. We strive to supply the best products to the global market by meeting the tailoring accessories, sewing notions & stationery demands.

To Ourselves

• To learn and grow together, understand the market, and deal with the challenges with zeal and ardor
• Be supportive of each other and welcome fresh minds with new ideas
• To acknowledge the individual’s effort and strengthen cooperatively

To our Clients

• Offer leading product-based support to ensure the safe & efficient functioning of the client’s business
• To provide innovative solutions to meet the best craftsmanship while also prioritizing access, reliability, speed, transparency, and reception

To our Stakeholders

• To provide opportunities for all stakeholders to expand their trade professionally and personally
• To actively engage in explicit recognition, appreciation, and participation in decision making